The Women’s Premier League has evidently caught the attention of various brands, as evidenced by the fact that five teams have already signed lucrative sponsorship deals. On Saturday, the start of the new season will be in full swing.
Professionals in the field of sports marketing claim that the vast majority of franchises have already sold all of their available advertising spots, bringing in a total revenue of between $12 and $15 billion just from sponsorships. They went on to say that the response has been overwhelming, and that many new categories that had never advertised for cricket or the men’s Indian Premier League are now participating (IPL).
1 . Sponsorship agreements with seven different brands
With a combined value of more than Rs. 15 crore, have been signed by the Mumbai Indians, which are owned by a subsidiary of Reliance Industries. The logos of two of the team’s primary sponsors, Lotus Herbals and Ashok Leyland, are displayed prominently on the front and back of the jersey, respectively. Both of these companies are new sponsors. As a result of MI’s efforts, the logos of associate partners Dream 11 and Sonata Software will be displayed on both the lead and non-lead arms of the product. Official partners of the team include Max Life Insurance and Nutrizoe, with the Usha brand occupying a prominent position on both the helmet and the cap. The Education and Sports for All initiative, which is run by the Reliance Foundation, is highlighted here. Come be a part of our success story by becoming a member of the MI #One Family; we are looking for brand partners.
A representative from MI was quoted as saying, “The WPL has new backers,” as part of their statement. They predict that teams will run a cash flow deficit for the next seven to nine years, but they insist that investing in women’s cricket is both progressive and moral. Although they predict that teams will run a cash flow deficit for the next seven to nine years,
2 . The GMR Group and the JSW Group
The owners of the Delhi Capitals recently made an announcement stating that the team had signed sponsorship deals totaling 15 crore and had nearly filled all available jersey advertising spots. Take, for instance, the following statement: “We signed multinational firms across food, consumer durables, consumer care, saree brands women’s wear, and a fantasy gaming firm.”
According to Divyanshu Singh, who serves as the COO of JSW Sports. The event is primarily made possible thanks to sponsorship from JSW Paint. Navyasa, Yatra.com, Sportsbuzz11, Joy Personal Care, and Galaxy Basmati Rice are a few companies that come to mind as examples.
3 . Kajaria Ceramics
The primary sponsor for Diegeo’s Royal Challengers Bangalore, which is an Indian professional cricket team. Other brands like Mia by Tanishq, Pum Dream11, Vega Beauty, and Himalayan Face Care are also available. Capri Global Holdings is The owner of the UP Warriorz, and the team has made agreements with Patanjali Ayurved and EaseMyTrip to receive financial support for the next five years from both of those companies. The Gujarat Giants have Ambuja Cement to thank for their support as their official sponsor. Ambuja Cement is a subsidiary of the Adani Group.
Conclusion
“There are many brands that are interested in forming partnerships with IPL, but the cost is prohibitive. Therefore, the WPL will be a viable option for those brands. Then there are brands that are already affiliated with the Indian Premier League (IPL), but they are expanding their partnership to include the Women’s Premier League (WPL) because they want to show that they support equal rights for women “Santosh N, Managing Partner at D and P Advisory, made this statement.
Usha International stated in a statement that their brand has been supporting sports for inclusivity even at the grassroots level, and that this is why they felt that associating themselves with the WPL made perfect sense. According to Komal Mehra, Head of Sports Initiatives and Associations for Usha International, the association reaffirms its commitment to the principle of equal opportunity for people of both sexes.
Malhotra stated that there has been a significant amount of interest shown by advertisers in the WPL. He also mentioned that the team has been successful in meeting its sponsorship revenue goal.
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