Change is frequently prompted by compelling factors. The covid-19 pandemic caused drastic changes in the production of sanitizer, oxygen cylinders, and face masks. We are all hearing the word “digital” in some form or another, whether through digital cameras, digital watches, digital currency, or digital media. However, when it comes to operations, most people believe they lack adequate knowledge of digital transformation.
Let me walk you through some examples to see how well you understand digital transformation.
The Future of Business with Digital Transformation
Most of us in India are familiar with the Indian banking system’s operating procedures; all that remains is to compare banking services before and after demonetization.
Yay! I believe you must have had the thought. Yes! I intended to remind you of how money was transacted on a register, but after demonetization, thanks to digital transformation, we got a Paytm wallet, Google Pay, Phone pay, Freecharge wallet, and other specialized banking apps that made transactions digital at your fingertips.
Technology companies have contributed to operations by utilizing CRM software, SaaS tools, and analytical tools. Furthermore, e-commerce companies and online selling/purchase trends accelerated the digital transformation to the point where we all understand what it is.
Why is there such a surge in Digital Transformation even though the market/industry is struggling?
As we see an increase in the number of online certification programs, the volume of digital media campaigns, and the ongoing discussion about HR digital transformation, we are forced to consider it. As previously stated, compelling factors frequently drive changes. And the current time/situation is indeed a compelling factor that compelled the organisation to consider digital transformation.
As a result of the pandemic, employers are being forced to allow their employees to work from home when they are unable to obtain an appointment from prospects/clients. Similarly, institutions had/have no choice but to survive without embracing digital transformation and launching online classes/courses. Sales professionals understand the power of digital transformation, and with the help of digital marketing campaigns, they can not only achieve their goal of saving the organization, but they can also achieve more if properly executed.
Because of the Covid outbreak, HR leaders are focusing more on digital transformation. Prior to the covid outbreak, no one would have considered accepting a job offer without first meeting with HR. Drafting a work-from-home policy was not an option for human resource professionals; it was a matter of time given the current situation. Similarly, there must be numerous other factors, such as the use of an HRMS tool/Payroll software or PMS tool, which is considered a component of digital transformation.